It all started with Amazon when it launched the Amazon Prime services in India back in 2016 and to confront the same Flipkart announced its Flipkart Plus service last year as a ‘customer-first’ benefits program based on points and no fees. Two months after having announced Online Food Ordering with Zomato, Paytm has now introduced Paytm First subscription-based program for an annual fee of Rs 750.
Paytm First will provide exclusive offers when shopping, live TV, cricket, movies, food ordering and on-demand entertainment. As part of the launch, Paytm is offering a cashback of Rs 100 for users enrolling in the Paytm First program.
Paytm First users will get exclusive benefits from several services from its partners including annual Gaana, Sony Liv and Eros Now memberships as well as a ViU Premium subscription and benefits for Zomato Gold users. Additionally, Paytm First will also offer users benefits of up to Rs 6,000 on Uber and up to Rs 2,400 on Uber Eats. All these offers add up to Rs 12,000 in total.
What’s more, is users will also get up to Rs 1,500 cashback on shopping on Paytm and Rs 100 cashback on booking movie tickets every month. The membership also comes with free, priority and unlimited shipping to users across India.
Paytm First annual subscription will be available on payment of Rs 750 as the company aims to generate up to 3 million subscribed users in the first year of the service.