Weeks after launching its Postpaid digital payment service, Paytm has now announced that it has partnered with Zomato to enable food ordering and delivery service through its mobile app. With the latest development, users can now browse their favourite restaurants within the Paytm App and order food instantly.
The Paytm Online Food Ordering is currently live for its Android app customers in the Delhi-NCR region but will soon be seeded to users across other cities as well as iOS users in India. With this integration, Paytm would introduce the convenience of online food ordering to its customers which will further augment the growth through a strong uptake among its large user-base.
Paytm acknowledges that food and beverage are among one of the largest payment categories in terms of volume and number of transactions. In addition to that, the company also offers its yam QR service which is widely accepted across a wide range of outlets including quick-service restaurants and fine dining options.
The collaboration will strengthen Paytm’s drive of enabling seamless mobile payments for purchasing food both online & offline. Paytm acknowledges that it chose Zomato as its partner as the former has its coverage over 80,000 restaurants across 100 cities in India. In the month of December, Zomato achieved a monthly order run rate of 28 million and a delivery fleet of 1.5 lac partners.
Speaking about their latest development, Paytm Senior VP, Renu Satti said “Our association with Zomato is a valuable addition to our platform in bringing the convenience of ordering food online through our app. A vast majority of our customers are from the tier 2 & tier 3 cities, with this new addition we are confident of driving the growth of online food ordering further. It is also an important step towards enhancing the overall offerings to our customers. We will continue to invest our efforts in this direction”.
Zomato Food Delivery CEO, Mohit Gupta also commented by saying “Paytm is the most popular digital payments platform, with extensive reach across the length and breadth of the country. We are excited to be partnering with them to integrate our online food delivery service with their mobile app. This will allow us to reach a much larger user base and add to the overall experience of ordering from Zomato”.
Users can now order food online from restaurants directly on the Paytm app.