Xiaomi has forayed into the television segment with the launch of Mi LED TV 4 in India for Rs 39,999. The TV was scheduled to go on sale yesterday on the company’s official website and Flipkart.

Interestingly, within few hours of the first flash sale, Xiaomi announced on its official Twitter handle that its latest Mi LED TV was sold out in less than 10 seconds. It has become a norm for most of the brands to brag that their products were sold out in a matter of minutes or seconds.

However, we at The Mobile Indian, believe that purchasinga product on an e-commerce site is not a 10-second job. Therefore, we started an investigation into this matter and found out that it takes more than 10 seconds for a typical user to buy a new product on an e-commerce platform. Hence, few essential questions were felt unanswered during the flash sale of the Xiaomi Mi LED TV.