10.or (pronounced as Tenor) has come up with yet another budget-centric smartphone with the launch of 10.or D. The smartphone comes with a price of Rs 4,999 for the 2GB RAM variant, while the 3GB RAM option is priced at Rs 5,999.
The smartphone is a part of Amazon’s ambitious ‘Crafted for Amazon’ programme under which multiple manufacturers enter into a partnership with the e-commerce platform to sell their smartphone under Amazon umbrella. Amazon provides them with all the intel they get from the customers to make a better a device. With this, Amazon is trying to foray into smartphone market without taking up the full ownership of the smartphone itself. The phones are manufactured by Longcheer, while the 10.or E and 10.or G were developed by Huaqin Technology.But will it be enough to make a long-lasting impact on the customers? We got the chance to use the device for a while and here is what we think of it.
Key specifications:
Display: 5.2-inch HD display (1280 x 720 pixels)
Chipset: Qualcomm Snapdragon 425 Processor along with Adreno 308 GPU.
Memory: 2GB/3GBGB RAM, 16GB/32GB storage
Camera:
Rear: 13-megapixel sensor with LED flash
Front: 5-megapixel sensor
Battery: 3,500mAh
Operating System: Android 7.1 Nougat
Connectivity: 4G VoLTE, WiFi 802.11 b/g/n, Bluetooth 4.1, GPS and Dual-SIM support
What is goodin 10.or D?
The one thing we like about the 10.or D is the fact that the company has opted for a Stock Android experience. The user interface is quite smooth and easy to use. The smartphone comes loaded with a bunch of pre-installed apps including Amazon Shopping, Amazon Kindle, Amazon Prime Video and a host of Google apps. The company has also promised to give Android Oreo update to the latest smartphone, which is a good move, however, it would be interesting whether the company will stand firm on its promise.
Another area where the smartphone does a good job is the battery. The 3500mAh battery gives you a full-day battery backup under normal usage. When you are using this device more extensively, the phone manages to last almost half a day, which is again not a bad considering the price tag of the device.
Coming to the performance, the smartphone hits the right cords. Qualcomm Snapdragon 425 Chipset is not known to give a power-packed performance, but it manages to do a decent job under normal usage. This means that it delivers some decent performance in day-to-day basis including some social media, browsing, listening to music and more.
The company has added a fingerprint sensor, which is a rare thing to find at this price range. Here it has a major plus point over Redmi 5A as the latter does not comes loaded with a fingerprint sensor. The scanner is a bit slow in nature, but it does a decent job in unlocking the smartphone. Frankly, the performance is better as compared to other smartphones available in this price range. And yes, it is comparable with the Xiaomi Redmi 5A.
What is not good in 10.or D?
What we didn’t like about the device was the design. First of all, it looks a bit cheap in appearance and it comes with thick bezels around the display, which spoils the whole mood. Further, there is no ambient light sensor, meaning that you have to adjust the brightness each and every time.
Coming to the display, it seems to be pretty average as well. The colour is not that punchy as it present in the Xiaomi Redmi 5A. Another thing we didn’t like about the 10.or D was the camera. The camera UI is pretty basic and you will find all the prominent settings quite visible here, but the camera performance is quite average in nature.
The smartphone does an average job when it comes to clicking photos in broad daylight. One can easily see the traces of yellow tint, which is not a good thing. The detailing is pretty average and photos lack the much-needed sharpness. The low light performance is average as well. You get quite of grains and noises prominently visible in the photos.