In order to strengthen the relationship between YouTubers and their subscribers, Google has today added a new feature with the name ‘Super Chat’. Recently, many YouTube stars have started spending a lot of their time streaming live on the biggest video streaming service (YouTube). Given millions of subscribers, these YouTubers generally opt for Live Streaming to answer queries and know their fans better. Hence, to facilitate this process, Google has added the Super Chat feature which on one hand, will help subscribers to get noticed better while Live Streaming and, on the other hand, will help YouTubers (creators) earn money from the same. 
The official blog post read – “Today, we are introducing our latest tool for fans and creators to connect with one another during live streams: Super Chat. Anybody watching a live stream can purchase a Super Chat: a highlighted message in the chat stream that stands out from the crowd to get even more of your favourite creator’s attention. And Super Chats remain pinned to the top of chat for up to 5 hours, giving more airtime for your messages.”
Further, creators get twice the benefit as now they can head on with some meaningful conversations and also make some money along with it. As of now, YouTube has rolled out the Super Chat feature fo selected content creators on the website including iHasCupquake, Great Library (buzzbean11) and Alex Wassabi. However, the famous video streaming service claims that the new feature will be available in 20 countries for the creators and in 40 countries for the viewers from January 31, 2017.
The new Super Chat feature means the death of the old Fan-Funding which was launched back in 2014. Fan-Funding would let the viewers voluntarily pay to the creators but YouTube claims that the feature failed to reach a widespread user base which is why the company has decided to take it down.
“Fan Funding will stop accepting new sign-ups today, but can continue to be used on enabled channels until February 28, when it will be discontinued.” – read the official blog post.