Like Vodafone’s Tuesday offer, Uninor has introduced Super-Hit Wednesdays. Under the offer, every Wednesday, Uninor customer can now avail a free movie ticket with the purchase of one ticket at any Cinemax theater in Mumbai.
To avail the offer, Uninor subscribers need to dial the code 50001 to get a 13-digit unique code which can be submitted at the theater ticket counter to get the offer.
The offer has already been up and running since 1st June, 2011, which also happens to be its first anniversary of operations in Mumbai.
The offer has so far received a good 1st week response of 8,000 calls followed by 6,500 in the second week.
Upanga Dutta, circle business head, Mumbai, Uninor said, “At Uninor, we understand how Bollywood has given Mumbai its charisma and how Mumbaikars simply love watching movies. This product gives us a chance to connect with our customers by giving them what they love and giving another reason to feel proud to be associated with Uninor.”
Mumbai has 10 Cinemax theatres in Mumbai. Cinemax is also present in more than 18 other cities like Delhi (where Uninor is not there), Pune Kolkota, Nagpur, Nashik and Ahmenbad.
A Uninor spokesperson, however, did not confirm whether the offer will be extended to other cities as well.