Uninor has come up with a unique service called Unlimited Music – a music platform through which customers can choose from a database of 250,000 songs by paying just Rs 2.50 per day. Caller tunes and ringtones can also be accessed through this VAS pack.
“With Unlimited Music you can start playing songs in the morning and keep the music on for a full day. Simply said, in Rs 2.50, your phone becomes your personal MP3 player, and one with a library of over 250,000 songs, ” said Olav Sande, executive vice president of Uninor ‘s western circle in India.
Uninor customers have to dial toll free number 52222 to request this service. Once he has subscribed to it, the user may browse through the list of songs and choose his favorites from various genres including Bollywood, International Hits, Popular Music and Regional Chartbusters. Uninor has provided this service in collaboration with Hungama as well as 30 regional labels. The Unlimited Music product from Uninor is likely to be promoted extensively and with aggressive advertising.