Uninor launches My Music service

Telecom operator Uninor has launched a new value added service called My Music, which allows subscribers access to over 50,000 songs across Bollywood, international, devotional and regional.
My Music is an IVR-based service and is compatible with all handsets and operating systems. Users can subscribe to this service at Rs 30 for 30 days with 100 minutes of free music. Subscribers will be updated regularly on new songs and content.
In an email response to Telecom Yatra, Frode Haugen, executive vice president of the Karnataka hub at Uninor, said, “Through this service, which is driven by voice access following simple IVR instructions, our subscriber can select a song of his choice and set it as a caller tune.”
Uninor has tied up with companies such as T-Series and Yash Raj Music for content, and Hungama Digital is its platform partner and major content aggregator.
Haugen added, “My Music is localised in terms of language and gives subscribers ease to understand and relate to the service.”