Uninor launches in Orissa, expands reach to 8 circles

Uninor, the latest entrant in the GSM mobile service space, has launched its services in Orissa, taking its footprint to eight telecom circles in India. The company has recently launched its services in Tamil Nadu, Kerala, Karnataka, Andhra Pradesh, Uttar Pradesh (East), UP West and Bihar (including Jharkhand).
The company is currently offering two price plans in Orissa – a base plan called talklonger@29p and a subscription plan called callmore@29p. The former is meant for customers who make longer calls and offers local calls at 29 paise per minute and STD calls at 49 paise per minute. For this, there is a call set up fee of 39 paise, which is charged only once a call is activated. With the latter plan, customers can make local calls at 29 paise per minute and STD calls at 49 paise per minute, with a daily rental of Rs 2.
As per the company’s statement, Uninor’s service is now available across 225,000 points of sale nationwide with over 60 exclusive shops.
“With Orissa, we complete the Blue Arc, the Uninor footprint that now sweeps seamlessly through North, East and Southern India covering India’s largest states. This also marks the completion of the first phase of our launch activities,” says Stein-Erik Vellan, managing director, Unitech Wireless in the statement.
“While our launch project now shifts to the second phase, the main focus now is on gaining shares where we have launched. On that, we have already scored some significant gains,” he adds.
Uninor is the brand name of Unitech Wireless, the joint venture company of India-based real estate group Unitech Ltd and Norway-based mobile services provider Telenor Group. The company holds a pan-India license to offer services in each of India’s 22 circles with spectrum to roll out these services in 21 of the 22 circles.