Uninor launches dynamic tariff plan

One of the newest entrants to the Indian telecom industry, Uninor, has announced a new initiative of dynamic pricing. The operator is the first mobile operator to launch the concept in India.
As per the plan, users get discounts on their calls based on the location from which the call has been initiated. A user can get a discount ranging from 5 per cent to 60 per cent on there calls. With a 60 per cent discount the call rates go as low as 20 paise per minute. This discount will be applicable on a standard base call rate of 50 paise per minute for any local call. STD, ISD and SMS rates will not change.
The plan has been named 24×7 Badalta Discount Plan and it will offer customers changing discounts on their calls based on traffic on the network. The discounts will change with location and with time, with each cellphone tower broadcasting a different discount. At the same location, the discount will change on an hourly basis.
The discount available at any given time will be visible on the screens of handsets that display cell broadcast. The discount visible on the screen at the time a customer calls will be the applicable discount for the call. When the call ends, a flash will appear on the phone screen indicating the actual discounted cost of the call.
According to an official statement, Uninor believes that the offer will help utilise its network capacity in a more efficient manner. Also, Uninor will be interacting a lot with customers, hence creating a much more engaging relationship with them.
The service is being launched simultaneously in the three telecom circles of Andhra Pradesh, Tamil Nadu and Karnataka. The plan will be subsequently extended to other circles where the Uninor network is present.
Over 20 operators are running a similar discounted plan in several African countries such as South Africa, Ghana, Uganda and Congo.