True to its reputation , price warrior TCL has announced the launch of a 65 inch 4K Ultra HD LED Smart TV in India. The TV will be available from Amazon at Rs 79,990. The TV will be grist to the increasing belief among buyers that paying a huge premium on durables like TVs does not make sense anymore, with features changing so thoroughly every five years. That places TCL right in the middle of the consideration set when it comes to comparisons with much more premium brands like Samsung and Sony, if the TV delivers all that it promises over a period of 3 years or more. With replacement cycles shortening for TV’s too from 8-9 years to 5 years, that is about all people ask for, the question being, can manufacturers deliver?
The TV’s 65 inch screen has huge 3840 x 2160 Pixel resolution. TCL claims that this TV has slim frame which has an alloy metal back cover. It has Android OS so that users can have access to tonnes of applications including YouTube and it has TCL nScreen application that helps user’s smartphone or tablet as a remote control. In short everything you might want to impress the neighbours and relatives at the cost of what used to be a 55 inch TV. 
If that doesn’t impress them enough, they could listen to the audio, where TCL has integrated Dolby Digital Plus to deliver amazing surround sound. For connectivity there is Bluetooth for audio, 2 USB ports and 3 HDMI ports.
With GoLive, a global live HD online cloud service provider, Users can enjoy an exceptional streaming experience with popular TV shows and movie productions in their highest quality.
Also packed with features like the Motion Estimation and Motion Compensation or MEMC, and sports mode, The TCL Smart TV promises an optimized and enhanced viewing experience.
TCL 65 inch 4K Ultra HD Smart LED TV is powered by Cortex-A53 64 bit Quad Core (A53 x 2 + Neon x2) upto 1.5Ghz processor. Coming back to the 4K Ultra HD display, TCL’s UHD televisions deliver stunning details and an ultra-sharp picture quality for a truly immersive viewing experience. The TV supports MP3, WMA, Dolby AC3 and MPEG2, MPEG4 (H.264) Video Coding. With overall thickness of 69.6 mm, 12mm thinness and a 178 degree viewing angle, 4000:1 contrast ratio and 16:9 aspect ratios. In short, this smart TV can hold its own in any living room with pretensions to smart living.
Commenting on the launch, Praveen Valecha, regional director – TCL India, said, “We are revolutionizing the home entertainment experience with launch of our new 65†4K UHD Smart LED Television range for the people to discover sharper and smarter cinematic and connected experience. TCL’s focus has always been on providing cutting EDGE technology at affordable prices. Our latest range further strengthens our commitment to this vision. With the latest range, users now have the best of the world technology and so many features loaded that they’re unlikely to find them all in one television. The attractive pricing further adds to the sheen because great technology must be accessible to millions. With the upcoming festive season and so many auspicious days, we expect a great response to the new TV range.”
Mike Chen, Country Manager, TCL also quoted: “TCL 65 inch 4K UHD Smart LED TV is featuring an ultra-thin bezel with a modern Chrome metallic silver finish, delivers more picture in a sophisticated ultra-slim frame design. Our best and brightest 4K Ultra HD television is proof of TCL’s continuing commitment to deliver the ultimate home entertainment experiences to our customers. We believe that streaming is the future of television. Consumers today want complete control over their entertainment and content consumption, which explains why a growing number of populations now own a smart TV.”