Tata Docomo offers SIM-based value added services

Tata Docomo, the GSM brand of Tata Teleservices has announced its partnership with Gemalto, a European digital security company that designs security solutions. The partnership will enable Tata Docomo to provide its subscribers with easy-to-navigate menus to access a variety of value added services (VAS).
Gemalto’s offering will free subscribers from having to remember complicated codes and configuring services each time they change their mobile handset because TATA Docomo’s services will be located on the SIM, making them accessible on any type of mobile phone.
Interestingly, Tata Docomo will also be able to keep track of users’ preferences. A content gateway at the operator’s end will ensure that content is updated in real time. For example, if a user selects an ongoing India-South Africa cricket series as an option, he will receive all the related content on his mobile phone without having to stream news from the services menu.
While activating the service, Tata Docomo subscribers will have to choose between Hindi and English language options and will thereafter be able to access services such as mobile banking, mobile chatting and information-on-demand in their preferred language through a user friendly interface. They will also be able to customise their mobile phones with wallpapers and ringtones, and enjoy games and infotainment services.
Gurinder Singh Sandhu, head of marketing, Tata Docomo, said in a press statement, “We were looking for a reliable partner, with the expertise and capability to implement such a large-scale project. Gemalto was able to keep up the challenge and we are very pleased that the deployment of our new services was completed in a timely manner.” Sandhu was not available for further comments.