Tata Docomo launches website to promote 3G

Tata Docomo has unveiled a website 3glife.com which is dedicated to educating consumers about the benefits of 3G.
The home page features a global 3G Live stream that captures anything anyone is saying around 3G in the online space. Integrated across Twitter, Facebook, thousands of blogs, forums and news sites, it provides a real time conversation cloud around everything anyone is saying about 3G.
3G services of state run BSNL and MTNL have been around for some time but have failed to generate much consumer interest. The major reason for this lack of interest is said to be due to low awareness among consumers about what 3G services have to offer. This website aims to increase awareness.
Using the website, users have the option of filtering content as per their choice. There’s also a mini map at the bottom of the screen for quick and easy navigation. A flashing dot on the screen indicates that a fresh piece of content has appeared. Clicking on the new link opens the content and one can scroll through new content by clicking the previous and next links or even by letting the content auto play.
There is also a dedicated forum page for posting 3G related content. Users can ask questions which moderators and other 3G enthusiasts will respond to. There’s a link on the top of the screen wherein forum members ‘Ask a Question’. Users can also ask questions directly from Twitter with the hash tag #3glife or from the Tata Docomo Facebook page.
This forum is also integrated with a ‘Live the 3G Life in Japan’ contest, whereby eight winners will win an all-expenses paid Trip to Japan! In order to participate and be eligible for this contest prize, users will need to participate on the forum and discuss topics around 3G meaningfully. Details of this contest are available on www.3glife.com.