Tata Docomo introduces My Song service

Tata Docomo, the GSM brand of Tata Teleservices, has announced the launch of a new value added service by the name of My Song. The service, available for subscribers of both prepaid and postpaid services, is like a reverse ring tone facility.
With this service the subscriber gets to hear a tune that he sets for himself, instead of the caller tune set by others or the traditional ringing tone.
Gurinder Singh Sandhu, head marketing, Tata Docomo, said in a press statement, “When you make a call, you usually have to listen to someone’s caller tune which might not be your taste. This launch is a breakthrough that adds an entertainment value and relevance to the task of waiting for a call to be answered.”
Subscribers can select from different genres which include bollywood hits, regional, international, classical and funny tunes. They can set up to three different songs for calling different people. Users and will be charged 2 paise per second to access the service, while the subscription charges will be Rs 15 for a period of 30 days and an additional Rs 10 per song download for both post paid and pre paid subscribers.
Recently, a similar value added service was launched by Idea Cellular by the name of PreTones. This service allows subscribers to listen to content of their choice every time they make a voice call. The content portfolio that Idea offers includes live cricket, jokes, breaking news, astrology forecast, movie reviews and bollywood gossip.