Tata DOCOMO and Sony Music come together with ‘Michael’

Michael is the flavour of the season as far as the mobile companies are concerned. Tata Docomo in partnership with Sony Music has launched the keenly anticipated album from Michael Jackson, called “Michael” for its subscribers.
Rishi Mohan Malhotra, head value added services, Tata Docomo said, “Our customers will have the exclusive privilege rights to listen to his last few recorded songs, even before the launch of the album in India.”
This album carries 10 tracks which are likely to be a treat for the fans of Michael Jackson. It also includes Hold My Hand, a duet with R&B singer Akon, which was recorded in 2007.
A handwritten note by Michael Jackson indicates that he desired this song to be the first single in his subsequent project, but the song leaked out, still unfinished in 2008. Akon recently completed the production of Hold My Hand and that version of the song and nine other tracks from the album “Michael” are now available for Tata Docomo subscribers for downloading.
The Tata DOCOMO subscribers can access Michael’s songs through call me tunes, my song, full songs, videos, wallpapers and ringtones. All these services can be accessed on 55500 by paying a nominal charge of two paisa per second. Users can also set the call me tunes by sending an SMS MJ to 55500. This SMS is toll free for the users.
This is the first posthumous release after the legendary singer passed away. Tata Docomo has got a first mover advantage with the release of this album though Nokia also attempted to pull off a similar feat, by offering a free download of just one track ‘Hold My Hand’ to its users through Nokia Ovi music store. Ovi Store is accessible to internet enabled Nokia phones.