Tata Teleservices has tied up with Universal Music Group (UMG) for exclusive rights of AR Rahman’s patriotic song ‘Satyamev Jayathe’ from his recently released album ‘SuperHeavy’.
Tata Teleservices will offer exclusive rights of the music album for initial three weeks to its Docomo and Tata Indicom customers. ‘Satyameva Jayathe’ will include vocals of international legends Mick Jagger who will croon Sanskrit verses of the song along with Rahman, Dave Stewart, Joss Stone and Damian Marley.
Speaking at the occasion, Tata Teleservices head marketing Gurinder Singh Sandhu said, “On this Independence Day, we are offering something exclusive to our Tata Docomo and Indicom customers, where in they can enjoy the song that will add to the spirit of patriotism. Each song is a unique composition while the one that stands out is ‘Satyameva Jayathe’.”
“The same is being highlighted in our current campaign that invites our customers to participate and explore their creativity. The contest is exciting, fun filled and above all patriotic,” he further added.
The service also offers Call Me Tunes, My Song, wallpapers and ringtones of ‘Satyameva Jayate’ for its customers. Charges will depend on the type of service availed.