Spotify,r music streaming services, has finally landed to the Indian shores. The application is now available for download on Google Play Store and Apple App Store along with Windows 10 and MacOS.
The music streaming giant is offering a wide range of catalogue ranging from international music to some regional content as well. The company has revealed that it is focusing on English and Hindi music along with Punjabi, Tamil and Telugu. The company claims that it will be using artificial intelligence algorithms to curate personalised playlists based on what people in the cities are listening to.
Spotify has introduced a freemium model, which basically ad-supported and one can’t download the songs.Users opting for the free subscription will still get access to the entire library of music on Spotify India. Coming to the Spotify Premium, it has a lot of things to offer. To begin with, users will get high-quality audio streaming along with an option to download songs and playlist for offline listening and no advert interruptions.
Coming to Spotify Premium subscription plans, users will get a 30-day trial for the Premium subscription. Once that is over, users can opt for daily, weekly, monthly, quarterly, half-yearly and yearly subscription plans. The daily plan comes with a price of Rs 13 for one day. Similarly, for seven days users will pay Rs 39.
The company has a monthly subscription plan of Rs 119 and if a user needs to pay for only one month, the company will charge Rs 129. Apart from this 3 months plan is priced at Rs 389, while the 6 months plan is available for Rs 719. Lastly, there is a Spotify Premium Yearly subscription that is available at a price tag of Rs 1189. The company is also offering up to 50 percent discount for students.
That said, should the music streaming players should worry? For starters, Gaana is available for Rs 99 for one month, Rs 199 for 3 months, Rs 249 for 6 months and Rs 499 for one year. The Jio Saavn Pro is available with a monthly subscription plan of Rs 99. Airtel Music is offered for free under different Airtel plans. Apple Music and Google Play Music are available at a price tag of Rs 120 and Rs 99 per month. Lastly, Amazon Prime Music comes with Prime subscription that is priced at Rs 129 per month and Rs 999 for one year.
The pricing of the Spotify is quite competitive in nature and it will surely give a stiff competition to its rival. However, things will be difficult for the company to grab a sizeable market share in India as the regional players already have a wide range of regional music in their catalogues and library. Spotify needs to bring more regional content to its application to survive in this music streaming service.