Spice Mobiles, Disney India tie up for content

Spice Mobiles has announced the launch of its latest device, the S 7000. The company has also partnered with Disney for this product. Under the partnership, S 7000 will be pre loaded with exclusive content of new Disney movie Prince of Persia – Sands of Time.
Naveen Paul, head, marketing, Spice Mobiles, told Telcom Yatra that as of now the tie up with Disney includes content -mobile themes, wallpapers, screensavers and ringtones – related to Prince of Persia only. However, the deal could be expanded depending on how Spice Mobile’s market responds to the content.
The phone has been pitched as a video phone and the company claims it supports all video file formats. Paul added, “It is the only phone in the market that plays all video file formats without the hassle of user having to convert videos to a particular file format. S 7000 also comes with support for Dolby sound”. He further said that Spice will launch a TVC to promote Prince of Persia content on Spice mobiles very soon. The handset should be available in the market in a day or two at a retail price of Rs 7,499.
S 7000 is a GSM phone and is loaded with Wapedia mobile encyclopedia Vuclip for web video and social networking applications like Facebook and Nimbuzz. The phone has a 3.2 Megapixel camera, 16 GB expandable memory, mobile modem and EDGE support.