After the Note 7 Fiasco, around 50 percent of Samsung Note 7 users have opted for an iPhone as a replacement according to a survey done by International Data Corporation (IDC).
Ramon T. Llamas, research manager, Wearables and Mobile Phones, IDC said, “As challenging as the Note 7 recall has been for Samsung, the data in this survey indicate that most consumers are unaffected by this, which should be good news for Samsung,†
IDC surveyed around 1082 users in USA of which 507 were Samsung smartphone users (24 Note 7 users), 347 people had used a Samsung smartphone in the past and 228 people had never used a Samsung smartphone before.
“For the minority of Samsung customers who are unlikely to purchase a Samsung smartphone in the future, the company has to win back consumer trust. Thus far Samsung has offered monetary incentives but, at the heart of the matter, consumers want to learn the root causes of the problem and how Samsung intends to fix them,” Ramon added.
Samsung launched the Note 7 on August 2 after which the company had to recall the device twice before it eventually discontinued the device. Resulting to which the South Korean manufacturer incurring a loss of about $17 billion in market share.
Nevertheless, if you owned a Note 7 and is struggling to find a replacement, check out our ‘Top 5 Galaxy Note 7 alternatives’ here.