Research In Motion has announced the launch of the latest version of the BlackBerry App World application for all BlackBerry smartphones. Along with the regular performance and integration enhancements, the new BlackBerry App World version 3.1 brings along a couple of new additions that the BlackBerry users have been dearly waiting for. 
To begin with, the updated BlackBerry app World application gets the ‘Request Gift’ option. Till now everyone has given the gifting option where one person can send gift to another but with the new app world BlackBerry users will be able to request fellow users to gift them an application selected and chosen by the receiver itself. Users can either choose to buy an application or can also get it gifted to someone else.
The recently updated content rating system that was rolled out for the web based app word has also been added to the new BlackBerry App World. Now users can select application based on their maturity rating and is thus particularly useful for the parents who want to restrict their kids from accessing inappropriate applications. 
There are four content classifications available for personalisation — Adult, Mature, Teen or General. As you navigate throughout the BlackBerry App World storefront to view and discover content, the rating level will be indicated on the application detail page. For example, content that has been rated suitable for teens will be marked by a “T”; content that has been rated suitable for all ages will be marked by “G”; and so on.
Also added to the new app world is the ‘Download only on WiFi’ option. If you are using a data plan where you have to pay for every bit of information or data you download on the BlackBerry device, this option is really helpful as it will only allow the device to download the application in the presence of a WiFi based network. Users can simply browse and queue the application while on the go and once they reach a WiFi hotspot they will be able to download the application thorough WiFi. 
The roll out of the updated BlackBerry App World application has already begun and the notification will be sent to the device as and when the download is available for India. If you do not wish to wait that long, get the updated app from here.