RCom launches pay per second plan

Reliance Communications has succumbed to the pay per second trend. The operator has launched two new tariff variants effective November 5 under its Simply Reliance Initiative plan.
Reliance Communications sees three distinct segments emerging in terms of call patterns in the country – short duration calls, long duration calls and standard length calls. For short duration callers, Reliance is launching 1 paisa per second call rate. For long duration callers, there is a Re 1 for 3 minutes call rate and for standard call duration, it will continue charging 50 paisa per minute tariff rate. Reliance is launching these plans across both its CDMA and GSM networks.
The company claims that the new tariffs are valid on all local calls, STD calls, to any CDMA or GSM mobile and landline anywhere in India, all incoming and outgoing calls while roaming, anytime of the day or night, without any monthly charges and without any hidden charges or any conditions.
Mahesh Prasad, president, Reliance Communications, says in a company statement, “The launch of Simply Reliance Plan in October was very well received in the market, both by customers and trade. We now extend the Simply Reliance Initiative by offering two new products catering to varied customer needs with the same simplicity and unconditional transparency.”
Almost all operators today are offering per second billing in some form or the other, including Vodafone, Aircel and Idea Cellular.