Reliance Communications has introduced India’s first user generated caller tune service that allows customers to record content via the ‘Tune Maker’ platform and then set it as their own caller tune. Subscribers can also post their creations on RCom’s website for other subscribers’ use.
RCom has partnered with Hyderabad based Altruist Technologies to create pan-India infrastructure for the new services.
According to Anil Pande, head, VAS, Reliance Communications, “UGC (user generated content) has seen exponential growth over the last few years. India being a multilingual country, voice is an important part of UGC.”
Adding further, he said, “The service allows voice based content of users’ choice to be shared and set as their caller tune. The technology support offered by Altruist enables to edit, link, and create content posted by customer, besides activating it as caller tune.”
The facility is available on the web and also through an IVR interface. Web users just need to log on to www.rworld.co.in to modify, edit and add their own spin to a caller tune. Through IVR customers can activate the service by calling 56694400 and selecting the option to create a caller tune. They can also record a song, dialogue, joke etc. as long as it isn’t longer than 30 seconds.
Post submission, the content recorded will be set as their special caller tune. Tune charges are Rs 5 per month. Customers have to pay a one time charge of Rs 30 for the caller tune service. Tune renewal charges are Rs 5 per tune per month.
RCom is offering this service across all its CDMA, GSM and 3G networks.