UTV Indiagames has created a cross-platform social game across mobile, online and TV featuring the lead character G.One played by Shah Rukh Khan in the upcoming movie Ra.One. The game will be episodic in nature, introducing new levels and a story that will keep progressing with the game. The movie is scheduled for release on 26th October 2011.
The game will be micro transaction enabled so that users can customise their own game experience. Reaching out to a wider section of casual gamers, the game is designed to simply ‘pick up and play’ with a theme that is attractive to global audiences.
Commenting on his character as G-One, Shah Rukh Khan , said, “With the many strategic firsts that Ra.One is bringing to the country, the first ever superhero social game on the most powerful medium today takes it to a whole new level. The game has been specially conceptualised to ensure that it reaches out to all the audiences that are eagerly awaiting to catch a glimpse of the superhero G.One. This is the perfect opportunity for gamers to get introduced and engage with G.One, understand his fantastic abilities and immerse themselves in the game and become superheroes!”
Speaking at the launch, Vishal Gondal, chief executive officer, UTV Indiagames, said, “The game has the potential to have a global appeal and we hope the sheer power and reach of social gaming will enable us to build a massive gaming franchise appeal, appealing to everyone across the country as well as increase the base of gamers in India”
The game will be launched across all the popular social networks like Facebook along with gaming platforms like Nokia Ovi, Android, Apple, and more. UTV Indiagames will also be launching a special version of the game for DTH subscribers.