Micromax has joined hands with Nazara Technologies, a mobile entertainment and content provider, to embed games from publishers like Electronic Arts on its mobile phones.
Nazara is the exclusive partner for EA in India and will offer over 40 key titles from the EA catalogue to Micromax consumers, Nazara said in a press release. These include popular titles such as Need for Speed, Tetris, Monopoly, EA Cricket 11, Harry Potter, GI Joe and Medal of Honor, among others.
The games will be available on Micromax handsets on a try and buy model, wherein the customer will be able to play each game free up to five times. After the free trial period consumers could either purchase the game outright for either Rs 50 or Rs 100, or can access the games through micro transactions for as low as Rs 3 for a day pass. Billing is enabled through all carrier channels.
“The combination of high quality titles from our key partners such as EA, with a leading handset partner such as Micromax, will make high quality gaming more accessible to consumers,” said Nitish Mittersain, chief executive officer, Nazara Technologies.
“As a next step, we will also be experimenting with free consumer games that will be monetised through in-game advertising and virtual goods,” he added.