OnePlus is looking to expand its offline presence in the Indian market. The brand is now looking to open retail stores across 10 cities in the country.
“We will continue to focus on these two portals as our primary sales channels, but, going forward, we will be going offline in the top 10 cities where we are looking forward to opening our own stores,” Vikas Agarwal, General Manager, OnePlus India told IANS. The brand further asserted that it will not focus on conventional brick and mortar stores in the country.
The company is looking to open to experience store that will help users to explore more about brands product portfolio. “We are not going through a traditional offline channel. We will be opening our own stores and focusing on providing an experience which should help us increase awareness in those cities,” Agarwal added.
OnePlus opened its first experience store in Bengaluru last year. The company is now planning to extend its presence in different cities like Delhi, Mumbai etc by the end of this year. The brand, which commenced its operation in India in 2014, has been selling its smartphones exclusively on Amazon.
The company is also planning to increase its presence in Croma retail stores as well. The brand is currently present in 20 Croma stores in the country and it is planning to expand its presence in 100 Croma stores across different cities.
With this, OnePlus is targeting the heart of Indian smartphone industry, the offline segment. The company will surely want to increase its reach and it is certainly not the first brand to do so. Motorola is also on a mission to expand its offline retail stores in the country. Just like OnePlus, Motorola has opened its experience store across different cities in India and it is planning to launch 1000 new Moto Hubs in top 100 cities by the end of 2018.