Flipkart has announced that it has entered into a strategic partnership with Nokia to launch a Smart TV in India. The company has revealed that Flipkart will sell Nokia-branded Smart TVs in the country.
Under this partnership, Flipkart will manage the end-to-end go-to-market strategy for Nokia branded Smart TVs. Furthermore, the brand will manufacture and distribute the Smart TVs as well. This is similar to what we have seen with Motorola. Recently, Motorola launched its range of Smart TVs in India that were made by Flipkart.
Coming to the Nokia Smart TV, the company has revealed that it will be loaded with new JBL sound programme. With this, JBL will also enter into TV segment with its audio solutions and the upcoming Smart TV will be the first to feature JBL’s new sound system.
“We are delighted that Flipkart, the leading e-commerce company in the country, will bring the first-ever Nokia branded Smart TVs to India. Today marks the start of an exciting new chapter for the Nokia brand in a new category. And where better to start than in India, where our brand has been trusted for quality, design and reliability. Flipkart’s understanding of the needs and behaviors of Indian consumers, and the power of its reach, will help it make Nokia branded Smart TVs accessible and affordable to many,” Mr Vipul Mehrotra, Vice President, Nokia Brand Partnerships.