MTS partners with Reebok

MTS, the mobile telephony services brand of Sistema Shyam TeleServices Ltd (SSTL), today announced its tie up with sportswear brand Reebok as part of its marketing initiative for the festive season.
“MTS has entered into a three months exclusive partnership with Reebok. As part of the tie up, we will be giving away free Reebok shoes for every purchase our MBlaze internet datacard, ” SSTL CMO Leonid Musatov told reporters.
He said the initiative called ‘Speed Ka Double Dose’, will be rolled out in 84 towns across the country where MBlaze network is available.
Speaking on the tie-up, Reebok said the partnership is part of its initiative to enhance its consumer reach.