MTS launches mobile TV on its data card

MTS, the CDMA services brand of Sistema Shyam TeleServices (SSTL), has announced the launch of a new service for MBlaze users. The service named MTS TV has been launched in association with Apalya Technologies, a mobile TV provider. MTS TV will allow MBlaze users to watch 60 live and video on demand (VOD) channels on the move. The channels may be from among the news, entertainment, sports, kids and regional language categories. Some channels that are available are Cartoon Network, CNBC Awaaz, CNN, ESPN MobileTV, IBN7, India TV, NDTV 24X7, Pogo, TV9 Mumbai, Zoom, Aaj Tak etc.
To access the service, users need to download an MTS TV application from the MTS website. The service will be available free. However, standard data charges according to the user’s data plan will apply.
MTS TV will be available in the 57 cities where MBlaze is present. Currently, 60 channels are available on the service and the company said in a press statement that other optional channels and live cricket updates will soon be offered.
Users are prohibited from copying, recording or re-purposing content. MTS TV uses Windows and MAC operating systems and does not require any other software. The service can also be availed while Roaming at standard data roaming charges.
Leonid Musatov, chief marketing officer, SSTL, said in a press statement, “As an emerging industry, mobile TV will require a willingness of operators, regulators, broadcasters and device suppliers to strike new deals. Consumer reaction and usage patterns will help the broadcast and mobile industries understand what content viewers want to see on this exciting new technology.”