MTNL launches 3G mobile TV streaming service

Alcatel-Lucent, the French communications solutions provider, and Aksh Optifibre, a Delhi-based IPTV service provider, have announced the launch of India’s first 3G-based mobile TV streaming service. The new service will be offered exclusively by MTNL to its subscribers in Delhi and Mumbai.
To enable the mobile TV service, Alcatel-Lucent will provide its Packet Video Streaming Server, which is a solution to launch video services on 2.5G and 3G networks. The solution also helps monetise the mobile TV service by providing open interfaces that enable ad insertion for any mobile video application.
A spokesperson from Alcatel-Lucent told Telecom Yatra, “This is the first time that a 3G-based streaming service has been launched in the country and Alcatel Lucent is providing the platform for this service.”
He added that Aksh will be working on ad insertion solutions with its existing IPTV service i-control, which allows multiple ways of ad insertion. “Ad insertions in live TV will not be possible as broadcasters will not allow it but in video-on-demand, classified ads and location-specific ads can be placed,” the spokesperson said.
Aksh Optifibre is an optical network solution provider with presence in Fibre to the Home (FTTH) solution, broadband, IPTV and VoIP services.