Consumers in Madhya Pradesh and Chhattisgarh after experiencing 3G are one step closer to experience the fourth generation of mobile telecommunications through TD-LTE technology, which will enhance the user’s experience of wireless Broadband including web, online gaming, video streaming and social networking even while on the move.
Augere Wireless Broadband India, a wireless broadband company which had bagged BWA spectrum in MP and Chhattisgarh, will offer 4G broadband services under the ZOOSH brand to residential and business customers in Bhopal in January and by April it will offer the services in 14 cities of the two states.
Lars Stork, chief executive officer, Augere Wireless Broandband India, said to The Mobile Indian, “Consumers in MP and Chhattisgarh can expect our services to be priced nearby what they pay for 3G data services.”
It will be interesting to see what Reliance Industries, the only player that bagged a pan India BWA spectrum licence, will offer in terms of data plans because that will be the trend setter in this space. Other winners of BWA spectrum include Aircel (8 circles), Tikona Wireless (5 circles), Airtel (4 circles) and Qualcomm (4 circles).
Regarding data plans, Stork said, “We will not be offering unlimited data plans as we have seen instances where it has been misused, which leads to loss of revenue.”
Stork further said, “We are excited by the development happening in the tablet space in India, especially the recently launched affordable Aakash tablet. We are in talks with tablet manufactures to offer our services bundled with their devices along with stand-alone services through dongles.”
Vijay Jain, chief technical officer, Augere, said, “For bundled services, we are looking at devices from multinational as well as Indian players. If we get a good response, we would prefer Indian players simply for the price point they offer.”
To kick start its 4G services on Tuesday, Augere Wireless contracted Swedish telecom company Ericsson for three years to supply and maintain telecom equipment for its proposed 4G services. .
To ensure optimal network performance Ericsson will also be responsible for providing managed services and network operations for three years. Ericsson will plan, design, build, operate, maintain and provide spare-parts management for the 4G network for Augere.
Augere is already offering WiMax services under the Qubee brand in Pakistan and Bangladesh.