Movie rental service BigFlix now on mobile

BigFlix.com, the online DVD rental service of Big Entertainment, has launched a mobile application and a mobile WAP site. The site was already offering voice and SMS-based interactive services.
To download the BIGFlix application to their mobiles, customers have to SMS ‘BIGFLIX’ to 55454. BIGFlix then will send a SMS reply containing an active link, https://mobile.bigflix.com. The user has to click on this link to commence the downloading of the application which completes within just a few seconds, followed by few step-by-step on-screen installation instructions. After the installation, the application is ready to be used.
To begin using the BIGFlix WAP site, mobile users have to launch their mobile’s web-browser and visit the link https://m.bigflix.com. A micro version of the BIGFlix Movie Rental website with entire DVD catalog and all the features will become available to the user.
Speaking on the occasion of the launch, Kamal Gianchandani, chief operating officer, BIGFlix.com, said, “These applications will help us enhance our customer relations and drive greater engagement with our existing users. Today, mobile phone is a must have communication tool and is accessible to almost every common man across the country, hence launching this service will help us reach and meet with our aim to connect with a vast number of people across the country anytime anywhere.”
Commenting on the release of these service enhancements, Sanjeev Singhal, chief technology officer, BIGFlix.com, added, “BIGFlix.com users appreciate technological innovation and will welcome the enhanced convenience that comes from having fast and easy access to the BIGFlix movie rental catalog and rich quality of service features available for queuing, pickup and more, while being on-the-move. We have designed these services keeping in the mind the needs of the burgeoning class of users preferring mobile access to our services.
The BIGFlix application runs on popular handsets made by leading manufacturers such as Nokia, Blackberry, Sony Ericsson, Samsung, HTC, Motorola, LG, iPhone and many more.