Taking a cue from Anna Hazare, Gujarat chief minister Narendra Modi has opted for the “missed call’ route to connect with the masses as he started his three-day Sadbhavana fast in Ahmedabad last week.
To get alerts about Sadbhavana mission, mobile users need to give a missed call to 022-61550770 (Toll Free) and get regular SMS updates about the mission.
After giving the missed call, a user will get a welcome message, “A warm welcome to Sadbhavana Mission, an initiative of Shri Narendra Modi to strengthen peace, unity and harmony. You will receive regular updates from us.”
Narendra Modi has also tweeted “Glad to see overwhelming solidarity for #Sadhabavana Mission. People also joining in large nos. thru’ missed call on 022-61550770 (toll-free).”
Through his website (www.narendramodi.in) Modi has also ensured that people can even download ringtones for their mobile. As of now mobile users can download from a list of 5 ringtones.
Also if a mobile user wants to subscribe to Narendra Modi’s Facebook status updates via SMS, they can do so but they must activate their phone for Facebook Mobile.
Sometime back, when veteran Gandhian Anna Hazare’s anti-corruption campaign – India Against Corruption – was launched, his supporters had come out with a unique way to tap the support of mobile users, where anyone who wants to lend support to Anna Hazare’s campaign just needed to place a miss call to +912261550789 to stand against corruption.
Same method was also used by Baba Ramdev’s supporters to garner support for fight against corruption.