mig33 launches game developer program

Mobile social networking platform mig33 has introduced its new Game Developer Program.
This new platform will enable social game developers to access its 40 million registered users and fast-growing virtual economy. Developers will be able to create games based on the platform, which can then be sold to mig33 users.
The new program will help mig33 expand its social game offerings. It has already witnessed over one million game plays in the third quarter of 2010.
Social game developers worldwide will have access to the 40 million registered mig33 users who access the mobile social entertainment service via its J2ME downloadable client, WAP site and the web.
The new program offers developers full API integration support, significant promotion opportunities, virtual goods options, and a share of revenue.
mig33 has also announced the initial partners of its new program, which include Blue Leaf Games, an independent South Africa-based gamehouse developing multi-player games for mobile platforms, and the developer of Moonbase, a massive multi-player online strategy game in which players seek to rule the moon.
Another developer is TheMobileGamer (TMG), a publisher of mobile social games for the fast-growing South-East Asian market. The mig33 platform has been created by a Beijing-based developer of more than 300 socially connected Flash Lite games.
In 2010, mig33 members have purchased on average more than four million virtual gifts per month, and have exchanged nearly one billion mig33 messages every day.
“This new program opens the floodgates for social game developers who can build smart, engaging games, and who want access to a very large and loyal mobile-first community,” said Steven Goh, chief executive officer and co-founder, mig33. “For developers, it’s a virtually turn-key opportunity to get a big audience very quickly and generate significant revenue in fast-growing markets.
“This is more evidence as to why mig33 is exploding across multiple mobile-first markets, as opposed to being – like China’s Tencent QQ, Japan’s DeNA and others – landlocked within specific regions.”
mig33 will offer support for integrating a billing application programming interface so that developers will be able to integrate into mig33’s billing system to enable in-game monetisation of micro-transactions such as virtual goods and the purchase of game currency using mig33 credits.
It will also offer authentication API support which allows players to register and/or login using their mig33 credentials.
This new platform will also help developers to create built-in product and promotion opportunities, including access to thousands of fan sites, potential promotions through carrier relationships, a dedicated game page, and viral loops that publish scores, events, and other game achievements into the mig33 Activity Feed.
mig33 has also announced that it will share revenue with game developers. However, specific figures were not disclosed.