Microsoft will stop selling Lumia series devices by this December, if reports are to be believed. A website called WinBeta quoted an anonymous source within Microsoft saying so.
Microsoft betted big-time on Lumia smartphone series that it inherited from Nokia. It expanded the Lumia profile to various price segments including affordable devices like Microsoft Lumia 540, 640 XL; mid range devices like Lumia 650 and 640 XL and high end devices like Lumia 950 and 950 XL.
Microsoft had tried everything by introducing high end camera technology to price cuts, but the Lumia series wasn’t that successful as Microsoft would have expected.
So many are now expecting Microsoft to offer discounts on the existing Lumia devices to clear up its stocks.
Meanwhile, some reports also claimed that Microsoft may bring a new smartphone series altogether. Note that Microsoft is rumoured to be working on a Surface branded smartphone for quite some time.
As per some reports, the PC giant may bring the Surface branded smartphones for three different user segments namely consumers, business and enthusiasts.
The Surface branded smartphone is expected to sport 8GB of RAM and Snapdragon 830. The smartphone might be unveiled sometime next year.
The smartphone segment has grown immensely in recent times with much more competitors. With Chinese players expanding all over the world, all MNCs are now innovating to survive in the business. Even Apple had to change its strategy and brought phablets though it was once frowning upon Samsung for bringing Note series devices.
So Microsoft has to up the game immensely and need to something special to revive its fortunes in the smartphone market.