Maximum mobile ad impressions in India come from Nokia phones: AdMob

Close to 60 per cent of mobile ad impressions are served on Nokia handsets, followed by Sony Ericsson users who comprise about 10 per cent of the total number.
These findings are extrapolated from a sample surveyed by AdMob, a USA-based mobile advertising network. AdMob Mobile Metrics Report is based on a study first carried out in August 2009 and repeated six months later in February this year. The survey was conducted with 960 respondents over a two week period in February, spanning consumers of Android, iPhone, iPod touch and webOS (internet-enabled) devices who accessed more than 15,000 mobile web sites and applications, which comprise AdMob’s network.
This method is used for international results, while India-specific results are obtained in the following manner: Each time an internet user’s Browser requests information from a web content server, the content server requests advertising distributors such as AdMob for relevant ads to display alongside the content on the user’s web browser. Each time an ad request occurs, AdMob, using its analytics software, and other resources, can determine various facts about the end user. In other words, an ad request is when an ad appears on a user’s browser, in this case, on the mobile web.
About Indian mobile web users, the report said that AdMob received the maximum number of requests from Nokia users at 59.7 per cent, 9.4 per cent from Sony Ericsson users, 7.5 per cent from Samsung users, 2 per cent from Motorola, 1.9 per cent from Apple users and the remaining 19.5 percent from users of other brands. Another insight from the survey is that out of the total mobile phone users in India, 76.3 per cent had handsets that supported polyphonic ringtones, 74.6 per cent supported video streaming, 84.8 per cent had the ability to download video clips and 84.8 per cent supported WAP push messages. It also said that 21.1 per cent of handsets had small screens, 22.3 per cent had medium, 39.5 per cent had large screen size and 17.1 per cent had extra large.
Globally, Android and iPhone consumers download approximately the same number of applications and spend approximately the same amount of time using them. However, iPhone users download more paid applications, with 50 per cent of users purchasing at least one paid application a month compared to 21 per cent of Android users who do so.
The survey also said that consumers on webOS devices were active but downloaded fewer applications. It revealed that 91 per cent of iPhone users and 88 per cent of iPod touch users would recommend their device, compared to 84 per cent of Android users and 69 per cent of webOS users. iPod touch users spent an average of 100 minutes per day using applications. webOS users spent an average of 87 minutes per day, followed by Android users at 80 minutes and iPhone users at 79 minutes per day.
The study also highlights that 73 per cent of Android users are male, compared to 56 per cent of iPhone OS users, and the average iPhone user is 14 years older than the average iPod touch user, of which 78 per cent are below the age of 24.