Loop Mobile has announced a programme in Mumbai called ‘Going for the Great Challenge’, as part of which the company will compensate its subscribers in the city for every dropped call they experience. The move is probably meant to rebuild the reputation of Loop Mobile’s network following competition from other service providers in Mumbai.
Loop’s network challenge applies to both postpaid and prepaid subscribers in Mumbai. Subscribers need to SMS NC to 50800 (postpaid) or 50505 (prepaid), and will get the money back. However, there is one condition – Loop Mobile will return a maximum of 0.50 paise per minute for every call drop reported across Mumbai and Thane.
The challenge is a first of its kind in India, but is not wholly unexpected in an environment where competition among operators is intense. Loop Mobile also promises that all subscriber calls on its interactive voice response system will be answered in 10 seconds while service activation requests will be processed within 15 minutes. If that does not happen, Loop Mobile will either give monetary compensation or a Cafe Coffee Day voucher.
Loop Mobile has over 3 million subscribers in Mumbai. Sandip Basu, the director and chief executive officer of Loop Mobile, said, “This Going for Great Challenge is an initiative that complements our network survey campaign where our network has been ranked number one amongst GSM operators in Mumbai. This is also part of our strategic intent to offer subscribers in Mumbai differentiated and benchmarked services.”