Loop Mobile reintroduces pay per second plan

Loop Mobile (formerly BPL Mobile) has announced the relaunch of its pay per second plan that will charge consumers one paisa per second for all local and STD calls. Existing subscribers can recharge with Rs 48 to avail this plan. It is also available for all new prepaid subscribers.
Sandip Basu, chief executive officer, Loop Mobile, says in a statement, “Though Loop Mobile had pioneered the concept in 2004 and launched it across circles then, we find the market is more receptive to this offer due to increase in both access and acceptability. We are revisiting the service now and are confident that our customers will widely accept it.”
Loop Mobile, then BPL Mobile, had introduced the concept of per second billing across Tamil Nadu, Kerala, Maharashtra, Goa and Pondicherry in September 2004.
The operator was charging prepaid subscribers a standard tariff of 3 paise per second for local calls and post-paid subscribers a flat rate of 2 paise per second for all local calls.