Loop Mobile partners with SMS GupShup for Reply All SMS service

Loop Mobile has announced a tie up with SMS GupShup for a Reply All SMS service. This social networking tool will allow Loop Mobile subscribers to simultaneously communicate with multiple people through SMS.
Loop Mobile users can create a group of seven people including themselves. The group is then assigned a shortcode by SMS GupShup. Members of the group can send messages to this shortcode to communicate with each other. The messages reach all members of the group at the same time and if anyone replies, the reply too reaches all members of the group. Loop Mobile subscribers can also invite friends who use other operators’ services to the group.
The service is applicable to both national and local SMSs. While Loop users are billed at 50 paise per SMS, people not on Loop but who are part of a group, will be charged as per their existing tariff plans, explained a Loop Mobile spokesperson.
As a promotional offer the service will be offered free of cost to Loop Mobile users till June 30.
The service works on every handset and across operators without the need for software download or data connectivity.
SMS GupShup was launched in April 2007 and claims to have over 30 million users interacting in over 3 million SMS communities. The service is provided free of cost to its users and its revenue model is advertising based.