Tata Docomo has launched Not Out recharge vouchers which help cricket enthusiasts stay connected with the Cricket World Cup.
The two new recharge vouchers — 57 Not Out and 103 Not Out (which cost Rs 57 and Rs 103, respectively,) offer cricket content that includes games, goodies, alerts and trivia, bundled with talk time.
Subscribers who opt for 103 Not Out will get a free subscription to Call Me Tunes so that people who call them can listen to live score updates instead of ring tones.
“When you think of cricket, it’s all about fun, passion, excitement, celebration and winning. 57 and 103 Not Out are precisely that. The integrated combination of SMS Alerts, Call Me Tunes, MySong, Dive-In (WAP site) and IVR will keep our audiences engaged in the cricket carnival like never before,” said Rishi Mohan Malhotra, head of value added services at Tata Docomo.
Recharge vouchers 57 and 103 Not Out offer Talk time worth Rs 28 and Rs 51, respectively, and both are valid for 30 days.
In addition, with 57 Not Out and 103 Not Out, subscribers can dial 54321194 and get 5 and 10 free call minutes, respectively, per match day.
Both vouchers offer subscribers one month free subscription to an IVR based Voice Game called Guess Master. The game is about guessing the winner of the day’s toss, the match winner, scores made in each inning, and 6s and 4s scored during each inning.
Subscribers can bid points on each guess and every correct answer will increase their chance to double their points, which they can redeem for gifts such as team India jerseys, shoes, iPods and LCD TVs.
These vouchers also offer free subscription to the My Song service, wherein they can listen to live scores each time they call someone from their Tata Docomo number.
Scores will be played on match days, while music that subscribers have chosen will be played on non-match days.
Subscribers can also download cricket games, wallpapers and animations related to cricket, absolutely free via Dive In (Tata Docomo’s WAP site).
Throughout the World Cup, subscribers who buy these recharge vouchers will be eligible to receive free cricket scores, trivia etc. via SMS.