‘Koffee with Karan’ on your mobiles

Hungama Mobile, one of the largest aggregators of mobile content, brings ‘Koffee with Karan; season 3 on your mobile phone.
Under the service subscribers can access archived mobisodes of the popular talk show on their mobile anytime. This service has already been launched with various mobile service providers, including Reliance (GSM & CDMA), Vodafone and Tata Indicom.
The service is IVR based and users need to dial 5464646 and select from the given options to listen in to the mobisodes.
You are charged at Rs 3 per minute for the service.
Subscribers also get an an opportunity to take part in the Koffee with Karan rapid fire round via mobile.
They need to answer eight questions in each of the five rounds. Every correct answer gives them 5 points. The game can be played as many times as the users wish; the more they play, more are the chances that they’ll win. Lucky winners get to win the Koffee with Karan gift hamper.
Albert Almeida, COO, Hungama Mobile, said, “As a leader in the mobile VAS entertainment space already serving a major share of film entertainment content, our association with Star World and ‘Koffee with Karan’ now sees Hungama mobile take a significant step into mainstream television entertainment as well.”