IMImobile launches social networking platform

IMImobile, the Hyderabad-based value added service provider for operators, media providers and enterprises, has announced the launch of DaVinci Social, a service that enables social networking users to manage their account and keep it secure, all from one destination on their handsets.
The service allows users to connect with their contacts from multiple social networks, update their status information, send pictures and videos and receive instant Messaging and email notifications from a single interface.
As per a statement issued by the company, DaVinci Social is powered by IMImobile’s DaVinci technology that brings together multiple services and third party applications, which enable operators to offer a competitive social service, and rapidly launch their own service without the associated high operational costs. Operators can also differentiate their service by extending it into other third party services and applications.
Anu Shah, head, IMImobile Europe, said in the statement, “DaVinci Social fulfills some of the most fundamental needs of consumers today; to be able to easily stay in touch with everyone they want to and protect personal contacts…Combined with an intuitive user experience built on IMImobile’s open technology, it is a spring-board to launch other consumer services such as music, content and advertising.”
DaVinci Social is part of the DaVinci services and products portfolio that brings together music, social networking, mobile advertising, mobile marketing, voice and messaging services.
IMImobile is working with operators, content owners and media owners including Bharti Airtel, Vodafone, MTN, Virgin Mobile, Reuters, Yahoo, Google, EMI Music, Universal Music, Sony BMG and Warner Music. The company has operations in 66 countries with offices in Asia, Europe, Latin America and the Middle East.