Idea Cellular, Indian Railways partner for campaign

Telecom services provider Idea Cellular today said it has partnered with Indian Railways to promote its language helpline service.
As part of the campaign, the Idea Language Helpline will be promoted across Indian Railways network for a week with the Idea Language Helpline jingle playing on 139, Idea Cellular said in a statement.
Through this initiative, Idea Cellular wants to connect with crores of travellers during the festive season and introduce the ‘Language Helpline’ in order to assist them in their communication with the people in new city and areas, it added.
“Indian Railways is one of the world’s widest and leading railways network. This gives us a platform to connect with maximum number of passengers across the country, and offer a utility service to crores of passengers,” Idea Cellular Senior vice president of marketing, Anupama Ahluwalia said.
Idea had launched the ‘Language Helpline’ to offer communication support to callers in 16 languages.