iBall enters Indian handset market

Best IT World (India) Pvt Ltd engaged in marketing of computer peripherals under the brand, iBall today announced the launch of mobile phone handsets for the Indian market.
“For the first time in India the iBall brand will launch range of mobile phones under seven segmented categories each having unique characteristics,” Best IT World’s Director, Sandeep Parasrampuria told reporters here.
The handsets will be manufactured in Taiwan and China, but company is also considering setting up a plant in India at a later date, Parasrampuria said.
There are over 700 million mobile phone subscribers in India presently and the monthly demand is over 20 million handsets per month. Annually the demand is set to cross 250 million handsets in India.
Best IT World (India) Pvt Ltd engaged in marketing of computer peripherals under the brand, iBall today announced the launch of mobile phone handsets for the Indian market.
“For the first time in India the iBall brand will launch range of mobile phones under seven segmented categories each having unique characteristics,” Best IT World’s Director, Sandeep Parasrampuria told reporters here.
The handsets will be manufactured in Taiwan and China, but company is also considering setting up a plant in India at a later date, Parasrampuria said.
Parasrampuria said, “We expect to sell 2 lakh handsets per month in Indian market in the price range between Rs 1,250 to Rs 6,000.”
IBall has specifically catered to the senior citizens by launching iBall Senior mobile phones. This mobile has been designed taking into consideration the elders with features like large fonts, amber color, enhanced sound and comes with the remarkable feature of SOS button.
Within 7 seconds of pressing SOS button, the handset sends a siren to alert the surrounding people know that the person is in trouble and should be immediately attended to. It also sends SMS to pre-defined 5 numbers and starts dialling those numbers automatically one after another till one call is attended.
iBall also launched the a slim QWERTY phone in India which is 8 mm in thickness and the company claims that the nearest competitor in terms of thickness is at-least 25 per cent thicker in this and on an average most qwerty phones are 65 per cent or more thicker than this.