Hungama.com has created a pack of content christened ‘Aaja Nachle’ which includes exclusive songs, ringtones, videos and wallpapers of top nine legends of dance from Bollywood. Aaja Nachle is a special pack created to mark the festive season and is available on Hungama web and WAP.
Starting 27th September, the festivities begin with Akshay Kumar to be followed by Priyanka Chopra on 28th Sept, Shahrukh Khan on 29th Sept, Kareena Kapoor on 30th Sept, Salman Khan on 1st Oct, Katrina Kaif on 2nd Oct, Shahid Kapoor on 3rd Oct, Aishwarya Rai Bachchan on 4th Oct and finally Hrithik Roshan on 5th Oct.
Hungama is reaching to consumers through various social media contests, on ground activations at the pandals wherein users can win music CD’s, vouchers etc.
Aaja Nachle’ is a part of bundled content offerings from Hungama, specific to the festivities. Hungama offers bundled content from celebrity specific, to festival based, or even tied in to various occasions.
‘Aaja Nachle’ has the same pricing model as the rest of Hungama.com – Rs 10 for single downloads, Rs 20 for the value pack of 4 downloads, Rs 99 for the Super Value pack for 99 downloads on 30 days and the monthly subscription of Rs 99 for unlimited downloads. The service is compatible with over 400 mobile handsets and on your personal computers.