In an attempt to enhance the overall shopping experience for both businesses and consumers, India’s own e-commerce website, Flipkart has today tied up in a strategic partnership with Microsoft through which Flipkart will now adopt Microsoft’s Azure as its exclusive public cloud platform.
In an event in Bengaluru today, Satya Nadella, Chief Executive Officer,Microsoft said, “At Microsoft, we aim to empower every Indian and every Indian organisation with technology and key to this is forging strategic partnerships with innovative companies like Flipkart.”
On the other hand, Binny Bansal, Flipkart Co-Founder said “Given Microsoft’s strong reputation in cloud computing, coupled with scale and reliability, this partnership allows us to leverage our combined strength and knowledge of technology, e-commerce and markets to make online shopping more relevant and enriching for customers.”
Now though Flipkart already must have had a cloud service running from another party, bringing Microsoft’s Azure cloud service will surely help in the long run. Microsoft’s Azure comes with Artificial Intelligence (AI) capabilities which would help in innovative merchandising, advertising, marketing and customer service. Machine Learning is the future and implementing it in the back-end e-commerce business will surely help Flipkart operate it functions a lot efficiently. For the consumers, Flipkar will make sure that they are informed about everything related to a product which they have already bought or which they are looking to buy.
Launched back in 2017, Flipkart has already been there in India for almost a decade and recently crossed 100 million customer base. So AI-based public cloud service makes sense as Flipkart’s CEO Binny Bansal aims for about 500 million customers in next ten years.