Entering the smart wearables segment, Fastrack yesterday launched a new smart activity tracker in India named ‘Reflex’. The new activity tracker from Fastrack is compatible with both Android and iOS through its companion App and is priced at Rs 1,995. The fitness tracker comes in a bunch of coloursand boasts dual-coloured bands which are texturized on the outside.
Talking about what Reflex can do, it can notify you of phone calls, text messages, alarm alerts. For the fitness aspect, the new activity tracker can track your calories, sleep and a bunch of other fitness tracking features. Apart from this, it will also remind you to move after you have stayed stationary for long. Moreover, Fastrack Reflex is splash resistant which can take in few splashes or presumably some sweat as well but you cannot go swimming with this one. For charging, one has to plug in the fitness tracker with any USB adapter or can also be charged directly by plugging into laptops or PCs USB ports. Fastrack claims that this activity can tracker will take only 60 minutes to juice up to its full capacity and can last up to 14 days thereafter.
Somprabh Singh, Head of Design and Technology commented on the launch – “The Fastrack Reflex Band was created with the youth in mind- to give them a seamless experience with our introduction into the wearable technology category. Based on insights derived, we have designed the product to cater to the needs of the today’s youth- a fashionable product that has a great battery life, can be charged easily and a price point that is relevant to the segment. Retailing at Rs 1995, the Fastrack Reflex has a 14-day battery life and does not require an external charger as the product itself acts as a USB and charges within 60 minutes. The product will have regular software updates that will help enhance the overall consumer experience. This is Fastrack’s first launch in this category and we look forward to creating many interesting products moving forward.”
Regarding the availability, the new Fastrack Reflex is available on all Fastrack stores, World of Titan stores and many other retailers across the country.
Based on the features to price comparison, Fastrack Reflex currently stands directly against the famous Mi Band 2 which is priced at Rs 1,999.