Just days after launching the DishSMRT Stick to allow streaming content through the internet, Dish TV India has announced that it’s entering the digital video content segment with the release of its new OTT app ‘Watcho’. The new platform will allow users to stream original series, short films, Live TB and other videos through the Watch app on Android and iOS as well as on the web.
Watcho marks its entry into the digital video content market with its original comedy show, ‘Vote The Hell’ featuring prominent comedians and their satirical take on the Indian elections. Watcho also offers many other original fiction shows like Mission Breaking News, Chhoriyan, Rakhta Chandana and original influencer shows like Vote The Hell, Look I can Cook, Bikhare hain alfaaz and many more.
The app is currently offering content in three India languages – Hindi, Telugu and Kannada and has a library of movies and short films that lasts over 1,000 plus hours. The company has revealed that it’s focused on Short format storytelling apt for Digital consumption with a content strategy focused on youth.
Dish TV is offering an introductory offer to all existing and new users who will now get a free subscription toWatcho. The Watcho app is available to download and view on the Web, Play store, App store. The company has collaborated with IFP Campus Connect for a short-films contest in over 25 collegesacross India.
Speaking about the latest launch, Dish TV India Executive Director, Anil Dua said “We are excited to announce the launch of our unique digital content platform ‘Watcho’, which is an important step towards Dish TV India becoming a unique destination for entertainment in the country. With this, both our brands, DishTV and D2H have the advantage of being able to offer content through both traditional and streaming medium. We aim to reach over 10 million users in the first year itself”.
Dish TV OTT Head, Akash Tyagi also commented saying “Our original comedy series “Vote The Hell” in collaboration with popular Indian standup comedians, will explore the funny side of us Indians and how we plan to vote during elections. Our another big differentiator for Watcho is its user-generated content capability which allows users to showcase the content and become an online celebrity. We will also promote these talented individuals through DishTV and D2H platforms in the coming months. We aim to make Watcho the largest independent storytelling platform which offers digital auditions, fan engagement and many more features in the roadmap”.