Discovery Networks ties up with Apalya

Discovery Networks has entered into a strategic partnership with Apalya Technologies to broadcast its bouquet of channels on the mobile platform. Discovery Channel, TLC, Animal Planet, Discovery Turbo and Discovery Science have been made available for viewing on the mobile platform starting November 8.
Rahul Johri, senior vice president and general manager of the Indian arm of Discovery Networks in Asia-Pacific, said, “Discovery has a wide distribution network in India, and this recent tie-up to broadcast our channels on mobile TV is just a step forward in the direction of leveraging new technology to create additional touch points with our current and prospective viewers.”
Vamshi Reddy, founder and chief executive officer, Apalya Technologies, said, “With its content going live on Apalya, I am sure Discovery Networks will gain unprecedented reach and popularity.”
The mobile TV service will be available across leading networks such as Idea, Vodafone, Airtel, Aircel, BSNL, MTNL, Reliance Communications, Tata DoCoMo, Tata Indicom, Tata Photon Plus, Virgin VFlash and Reliance Net Connect etc.