Chaze, one of the latest entrants into the Indian cellular handset industry, has signed Bollywood actress Sunny Leone as their brand ambassador. Sunny Leone has been roped in to endorse a slew of Chaze’s mobile handsets, which are positioned as products with mass appeal.
Meant for the ‘Common Indian Youth’, Chaze Mobile comes up with multiple ranges mobile phones like ‘C123’ and ‘Jewel’ a big battery entry level handsets, C555 with big screen and big sound, C234 touch and type, C99 a full soft touch multimedia phone to name a few. All these come with dual sim, auto call recording, answering machines, multimedia, big speakers, spy camera alongside other additional user friendly features and attractive games and applications like Angry bird and Astro Pack etc.
Speaking on her association with the brand, Sunny Leone said, “I am very excited to be associated with such a young and vibrant brand like Chaze. I chose to associate with the ‘Brand Chaze’ because I am really impressed by Chaze’s ideology of bringing out mobile technology for the masses and personally feel connected with their vision.”
Keshav Arora, chief executive officer, CHAZE Mobile said, “Chaze is one of the most promising players in the country and we are very pleased to have associated with Sunny Leone, another rising star of Indian Cinema, for endorsing our mobile handsets. Chaze envisages reaching out to the masses across every nook and corner of the country through its strong distribution network and a high-quality after sales services network with 600+ service centers support pan india.”
Chaze Mobile are strategically priced between Rs 1500 to Rs 3500 for Indian consumers and are available through a strong distribution network spread across states like Uttar Pradesh, J&K, West Bengal, Punjab, Haryana, Punjab, Rajasthan, Gujrat, MP, Maharashtra, Bihar, North East and Andhra Pradesh.