BSNL enters ‘pay per second’ war

A week after Bharti Airtel, Vodafone and Idea announced their entry into the pay per second brigade, the state owned operator Bharat Sanchar Nigam Limited (BSNL) has also followed suit.
Under the offering, BSNL subscribers will be charged at one paisa per second for voice calls without having to pay any daily rental. The company also says on its website that there is no restriction on total usage and subscribers will have to pay less than Rs 4 per month for tariff voucher.
BSNL has also launched a promotional 3G tariffs plan for its prepaid customers, under which the consumers will be charged at a rate of 30 paisa per minute for voice calls, both local and STD, as well as video calls. The data charges are one paisa or less per 10 KB download.
Apart from this, the company is also offering 50 video calls and 25 MB data usage free of cost to its subscribers.
These announcements come in the wake of TRAI mulling making per second billing mandatory for all operators. The trend, however, caught steam as newcomer Tata Docomo executed a widespread marketing campaign introducing per second tariffs.